market positioning

market positioning
марк. позиционирование товара на рынке, рыночное позиционирование (маркетинговые действия фирмы по закреплению своего товара в сознании потребителя как отличного от аналогичных конкурирующих товаров; позиционирование дает возможность рассказать покупателям, что представляет собой "товар", кому он предназначен и в чем его выгода)

Англо-русский экономический словарь.

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Смотреть что такое "market positioning" в других словарях:

  • market positioning — UK US noun [U] MARKETING, COMMERCE ► the particular group of customers that a company has, or that a product is aimed at, or the type of business that a company does, in relation to other companies or products: »Our North American business… …   Financial and business terms

  • market positioning — See positioning …   Big dictionary of business and management

  • Positioning — may refer to:* Positioning (marketing), creating an identity in the minds of a target market * Positioning (critical literacy), reader context * Positioning (telecommunications), a technology to approximate where a mobile phone temporarily… …   Wikipedia

  • Market Contact Audit — is a research tool, which measures the effectiveness of various contacts in a category using a common method and a common unit[1]. Therefore it provides a yardstick to understand which are the key contacts that drive the category, which contact… …   Wikipedia

  • Positioning (marketing) — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Market segmentation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • positioning — The act of holding a financial instrument, one or more portfolios of financial instruments, or one s entire balance sheet in a way that exposes the holder to profits or losses from future changes in market prices. Positions may be taken with the… …   Financial and business terms

  • Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …   Wikipedia

  • positioning — A marketing strategy that will position a company s products and services against those of its competitors in the minds of consumers. To achieve positioning success it is suggested that there are four basic competitive strategies that a company… …   Big dictionary of business and management

  • positioning — po·si·tion || pÉ™ zɪʃn n. viewpoint, opinion; siting, locus; location, place; post, job; condition, situation; pose, stance; status of commitments on the market (Finance and Investment) v. erect, set, put; place, post …   English contemporary dictionary

  • positioning — /pə zɪʃ(ə)nɪŋ/ noun 1. the creation of an image for a product in the minds of consumers 2. the placing of an advertisement in a specific place on a specific page of a magazine 3. the promotion of a product in a particular area of a market …   Marketing dictionary in english

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